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I have always been a big nerd about fantasy. It started when I was young, imaginative, impressionable, and most of all, shy. This isn’t a story to pity though. I had plenty of friends. (I swear! I really did!) They were just hard to come by with the way I was socially. I was the artsy kid. I didn’t know why at the time, but reminiscing, I never felt in charge and loved the idea of creating whole other worlds where anything was possible.
I remember sitting at a table with my sketchbook drawing all day. I would fill entire sketchbooks of all kinds of creatures, complete with names and phonetic pronunciations. I’d even draw little thumbnails of scenes—dragons fighting warriors in barren ice lands or a troll traversing some pine forest. I was always very sensitive to the details in the art. I’d collect Magic: The Gathering cards for their little pictures alone, and obsess over the way the artist would create some sense of atmosphere with the lighting or background. (Something I still find most rewarding in photography.)
The one thing I never took most notice of was the type. I was a kid. I thought I was going to be an animator for Disney, not a designer. Now, I look at any fantasy-related typography and want to scratch my eyeballs out. At a very basic level, I suppose it’s fine. It gets the job done and I’m sure that most kids couldn’t care less about it. I didn’t. But why does it have to be that way?
This is a Droid Bionic commercial.
This is an iPhone commercial.
This was their ad on the back cover of the current Rolling Stone. Perfect.
So this happened and made me so happy.